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www.agstaredge.com, AgStar Edge, Put value into your value-added operation through four simple tips from Dr. Kohl. He stresses that a business plan is a requirement for a continued focus on value. Along with the business plan, completing a resource assessment is key to determining if the market is there. As European trends emerge in the U.S. five to ten years after that region, it is important to keep an eye on them along with Asian and local trends to give you a heads up of what is coming. Lastly, 75% is about customer experience. Provide the best experience you can!