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Claire Reid Reel Gardening provides consumers with a pre-fertilised seed strip that encases seeds at the correct depth and distance apart and offers planting instructions in seven languages. Implemented by a youth organisation with assistance from government and social development programmes, the initiative aims to create sustainable subsistence gardens throughout South Africa. The enterprise has won a SEED Award in 2010. SEED was founded by UNEP, UNDP, and IUCN at the 2002 World Summit on Sustainable Development in Johannesburg. It is hosted at Adelphi Research, in Germany. SEED identifies and supports promising small scale social and environmental enterprises around the globe, which while working towards a greener economy also tackle poverty, marginalisation and social exclusion. SEED provides these enterprises with know-how and networks, taking the lessons learnt at local level up to decision-makers to promote evidence-based policy making. For more information please write to info@seed.uno or visit https://www.seed.uno.