658View count
11m 43sLength in seconds

More FREE TRAINING: http://SuccessWithListings.com Farming is your second lead generation bucket. Although this bucket probably won’t be as large as your sphere of influence, over time it can grow to create a substantial portion of your income. A geographic farm is in area of town that you specifically target with the express purpose of becoming well known in that territory. Once you pick your area, you will build your business there through consistent marketing, exposure, branding, involvement and advertising. Imagine that you were running for mayor of your city. What would that look like? What kind of marketing campaigns would you employ in order to get the vote? Visualize your mayoral campaign. Well, farming looks the same way; only you are running for mayor of a smaller territory – more like a precinct, subdivision or an area of town. Success at geographic farming requires having an action plan, a budget, being creative, doing some hard work, and being realistic in your expectations. Most top agents that are seasoned have a geographic farm they work with, and many have been working those areas for years.