Farm Safety Campaign Ad 2013

A new, thought-provoking multi-media advertising campaign designed to dramatically ramp up awareness of farm safety was launched by the Farm Safety Partnership on Monday 25th March at CAFRE's Greenmount Campus. In a first-of-its-kind campaign for Northern Ireland, the television, radio and press advertisements are specifically designed to help reduce the number of farm deaths and injuries affecting the sector, with a message that will resonate with thousands of farmers, their families and friends who could be at risk from the high-risk dangers which farm working involves. As part of the campaign, farm workers and their families are signposted to further resources where they can seek more help and advice, particularly around the four key dangers of Slurry, Animals, Falls and Equipment (i.e. SAFE).