307View count
58m 16sLength in seconds

You have a machine that can save time and money for farmers in developing countries, but when you go to test it, you find out that the farmers aren't interested in trying it out. What to do? It's a common problem in development, and fortunately there are solutions. In this E4C Webinar, Anand Narayan at the SELCO Foundation in southern India, shares advice from his research into how to overcome obstacles to testing prototypes.